1. Client Background

D2 Int Ltd is a company specializing in supplying licensed food brands to UK supermarkets and discount stores. They hold licenses for well-known brands such as Del Monte, Tabasco, Peppa Pig, and Seabrook. While primarily focused on the food industry, D2 Int Ltd has recently expanded into other product categories, including plush toys and home furnishings.

Seabrook, one of the UK’s largest potato chip manufacturers and a subsidiary of Calbee, wanted to expand its product line by launching licensed plush toys to enhance its brand appeal in a wider market.

2. Client Needs and Objectives

The client wanted to design and produce three licensed plush products for the Seabrook brand, specifically:

The client provided initial product concepts aimed at presenting the Seabrook brand in a “Jelly Cat” style, making it cuter and of higher quality. The initial plan was to develop nine products based on three different flavors of Seabrook potato chips, covering the three product categories of cushions, toys, and keychains.

3. Challenges and Expectations

  • Design and Brand Alignment: The client wanted the plush products to accurately reflect the Seabrook brand image while adhering to the Jelly Cat style.
  • High Quality and Safety Standards: The products needed to meet international safety standards, ensuring suitability for all types of consumers, especially children.
  • Competitive Pricing and Mass Production: The client needed to maintain high quality standards while ensuring competitive pricing for mass production.

4. StuffPlush’s Solution

On-site Communication and Trust Building:

At the client’s request, StuffPlush held a face-to-face meeting with D2 Int Ltd during the NEC UK exhibition. During the exhibition, we showcased sample products and answered all the client’s questions in detail.

Design and Sample Production:

Based on the client’s initial concept and Jelly Cat’s style requirements, StuffPlush designed and produced samples of plush toys, cushions, and keychains. During the sample production process, the client provided multiple rounds of feedback, and we made necessary adjustments to ensure the final design met the brand’s expectations.

Materials and Safety Standards:

We use environmentally friendly materials that meet international safety standards, ensuring all plush products comply with certifications such as CPSIA and EN71, making them suitable for the market, especially for children.

Rapid Response and Production Management:

Once samples are approved, StuffPlush will quickly enter the mass production stage, guaranteeing a 40-45 day delivery time, ensuring clients can showcase their products at trade shows and advance sales.

Highly Competitive Pricing and Cost Control:

StuffPlush optimizes production costs while offering highly competitive pricing, ensuring clients can launch products within their budget and timeframe.

5. Current Status and Progress

After multiple revisions, the client is very satisfied with the samples. The final plush toy products accurately represent the Seabrook brand image and perfectly match the style of Jelly Cat. These licensed plush toy products are expected to be sold in supermarkets, discount stores, and brand retail outlets, offering Seabrook new opportunities to expand its market and increase sales. Through its collaboration with StuffPlush, the client not only received high-quality plush toys but also ensured timely sample delivery that met brand requirements. The client is now ready to place a formal order after fully confirming the samples.

6. Customer Testimonials

“The StuffPlush team understood and met our design requirements for Seabrook brand plush toys. The sample production process was fast and efficient, and the team responded quickly to our feedback, ensuring the final product met our expectations. We look forward to future collaborations and the launch of these new products.”

—Danny Keller, D2 Int Ltd

7. Conclusion

Through its collaboration with StuffPlush, D2 Int Ltd is successfully advancing the development of licensed Seabrook brand plush products. While the project is currently in the sample approval stage, StuffPlush’s exceptional customization services and high-quality plush toys produce capabilities ensure the products align with the brand image. The client is preparing to place a formal order and looks forward to the product’s early market launch.

As a realiable custom plush toys partner with over 15 experience，StuffPlush participates in trade shows around the world every year and warmly welcome online clients to visit our booth for direct communication to build deeper trust.

Meet Us  at Next Exhibition: Spielwarenmesse 2026 in Nuremberg, Germany.
Exhibition Dates: January 27-31, 2026
Booth Number: Hall 11.1, C-20
Contact us here to schedule a consultation for the exhibition and chat with our experts!