{"id":4975,"date":"2026-07-02T15:36:20","date_gmt":"2026-07-02T07:36:20","guid":{"rendered":"https:\/\/www.stuffplush.com\/?p=4975"},"modified":"2026-07-02T15:53:28","modified_gmt":"2026-07-02T07:53:28","slug":"a-step-by-step-guide-to-designing-and-producing-a-custom-plush-toy","status":"publish","type":"post","link":"https:\/\/www.stuffplush.com\/ru\/a-step-by-step-guide-to-designing-and-producing-a-custom-plush-toy\/","title":{"rendered":"\u041f\u043e\u0448\u0430\u0433\u043e\u0432\u043e\u0435 \u0440\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e \u043f\u043e \u043f\u0440\u043e\u0435\u043a\u0442\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u044e \u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443 \u0438\u043d\u0434\u0438\u0432\u0438\u0434\u0443\u0430\u043b\u044c\u043d\u043e\u0439 \u043f\u043b\u044e\u0448\u0435\u0432\u043e\u0439 \u0438\u0433\u0440\u0443\u0448\u043a\u0438"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">\u0423 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u0438\u0434\u0435\u044f \u043f\u043b\u044e\u0448\u0435\u0432\u043e\u0433\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0430 (\u0438\u043b\u0438 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0433\u043e \u043f\u0438\u0442\u043e\u043c\u0446\u0430, \u0442\u0430\u043b\u0438\u0441\u043c\u0430\u043d\u0430 \u0438\u043b\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u0448\u0443\u0442\u043a\u0438), \u0438 \u0432\u044b \u0443\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0435\u0433\u043e \u043d\u0430 \u0441\u0442\u043e\u043b\u0435, \u043d\u0430 \u043a\u0440\u043e\u0432\u0430\u0442\u0438 \u0438\u043b\u0438 \u0432 \u0447\u044c\u0438\u0445-\u0442\u043e \u0440\u0443\u043a\u0430\u0445.<\/p>\n<p>The hard part is turning that picture into something real.<\/p>\n<p>A <strong>\u043f\u043b\u044e\u0448\u0435\u0432\u0430\u044f \u0438\u0433\u0440\u0443\u0448\u043a\u0430 \u043d\u0430 \u0437\u0430\u043a\u0430\u0437<\/strong> isn\u2019t just \u201ca drawing turned into fabric.\u201d It\u2019s a small manufacturing project: you\u2019ll make design decisions, translate them into specs, review a prototype, approve a final sample, and only then scale into production.<\/p>\n<p>This guide walks you through the process\u2014using a balanced approach:<\/p>\n<ul>\n<li><strong>DIY-friendly prep<\/strong> so your idea is clear and buildable<\/li>\n<li><strong>Manufacturer-ready steps<\/strong> so you know what to send, what you should get back, and what to check at each milestone<\/li>\n<\/ul>\n<h2 id=\"fa0ae7ed-9ced-415c-b41f-adf86863b35c\" data-toc-id=\"fa0ae7ed-9ced-415c-b41f-adf86863b35c\">What you\u2019re really making (and why plush is different)<\/h2>\n<p>A plush toy is soft, forgiving, and tactile\u2014which is exactly why small details matter.<\/p>\n<p>Two designs that look identical on paper can feel completely different in real life depending on:<\/p>\n<ul>\n<li>fabric pile (short plush vs. long fur)<\/li>\n<li>embroidery vs. printed details<\/li>\n<li>stuffing density<\/li>\n<li>seam placement<\/li>\n<\/ul>\n<p>That\u2019s why most successful <strong>\u043f\u043b\u044e\u0448\u0435\u0432\u044b\u0435 \u0438\u0433\u0440\u0443\u0448\u043a\u0438 \u043d\u0430 \u0437\u0430\u043a\u0430\u0437<\/strong> are treated as a process, not a one-shot order.<\/p>\n<blockquote><p><strong>Pro Tip<\/strong>: If this is your first custom plush toy, start with a simpler shape and fewer tiny add-ons. You can always make \u201cVersion 2\u201d more complex once you\u2019ve proven the pattern and materials.<\/p><\/blockquote>\n<h2 id=\"a53684c7-32c6-40b1-838e-43af554e1968\" data-toc-id=\"a53684c7-32c6-40b1-838e-43af554e1968\">Step 1: Define the goal, audience, and size (before you draw)<\/h2>\n<p>Before you get attached to details, lock the three decisions that drive everything downstream.<\/p>\n<h3 id=\"d5bd5969-8e18-4734-9795-cc1236526ac0\" data-toc-id=\"d5bd5969-8e18-4734-9795-cc1236526ac0\">1) Who is this plush for?<\/h3>\n<p>Even if you\u2019re making \u201cone toy,\u201d you\u2019re still designing for an end user:<\/p>\n<ul>\n<li>a toddler (no small detachable parts)<\/li>\n<li>a teen or adult collector (more freedom on details)<\/li>\n<li>a brand mascot for events (durability + consistency)<\/li>\n<\/ul>\n<p>This influences safety decisions, materials, and what kinds of features are realistic.<\/p>\n<h3 id=\"f52effca-347e-49be-b61a-ee1f523254ce\" data-toc-id=\"f52effca-347e-49be-b61a-ee1f523254ce\">2) What\u2019s the job of the plush?<\/h3>\n<p>Write a one-sentence goal, like:<\/p>\n<ul>\n<li>\u201cA huggable gift plush that feels soft and squishy.\u201d<\/li>\n<li>\u201cA small desk plush with crisp embroidered details.\u201d<\/li>\n<li>\u201cA mascot plush that can survive being tossed around at events.\u201d<\/li>\n<\/ul>\n<p>That sentence is your tie-breaker later when you\u2019re choosing between \u201ccute\u201d and \u201cdurable.\u201d<\/p>\n<h3 id=\"cffa2e72-758a-45ba-98fd-4ef804a21d2f\" data-toc-id=\"cffa2e72-758a-45ba-98fd-4ef804a21d2f\">3) What\u2019s the finished size?<\/h3>\n<p>Pick one height target and stick to it.<\/p>\n<p>When you talk to a manufacturer, size confusion is a common cause of disappointment, so always specify:<\/p>\n<ul>\n<li>inches or centimeters<\/li>\n<li>whether the measurement is <strong>sitting height<\/strong> \u0438\u043b\u0438 <strong>standing height<\/strong><\/li>\n<\/ul>\n<p>(And if you\u2019re working from a drawing, include a simple scale note.)<\/p>\n<h2 id=\"6c77c6e0-ff39-41b6-8ea7-2ce377143381\" data-toc-id=\"6c77c6e0-ff39-41b6-8ea7-2ce377143381\">Step 2: Create the design package (your mini tech pack)<\/h2>\n<p>You don\u2019t need to be an industrial designer to communicate clearly. You just need a \u201cdesign package\u201d that removes guesswork.<\/p>\n<p>A lot of first-time projects stall because the concept is strong\u2014but the specs are vague.<\/p>\n<p>Think of this as a lightweight <strong>tech pack for plush toys<\/strong>: it\u2019s not fancy, but it\u2019s specific enough that someone else can build what you mean.<\/p>\n<p>Here\u2019s what to include.<\/p>\n<h3 id=\"abaee25d-3988-48b3-bd8a-d8f19244534c\" data-toc-id=\"abaee25d-3988-48b3-bd8a-d8f19244534c\">The must-haves<\/h3>\n<ol>\n<li><strong>Three-view drawing (front \/ side \/ back)<\/strong><\/li>\n<\/ol>\n<ul>\n<li>Even a clean hand sketch is fine.<\/li>\n<li>The point is to show what exists (and what doesn\u2019t) on every side.<\/li>\n<\/ul>\n<ol start=\"2\">\n<li><strong>Color references<\/strong><\/li>\n<\/ol>\n<ul>\n<li>If you can, use specific color references (like Pantone codes) rather than \u201cbright blue.\u201d<\/li>\n<li>At minimum: attach a color palette image and label each area.<\/li>\n<\/ul>\n<ol start=\"3\">\n<li><strong>Materials notes (what you want it to feel like)<\/strong> Examples:<\/li>\n<\/ol>\n<ul>\n<li>\u201cShort plush body, minky belly, embroidered eyes.\u201d<\/li>\n<li>\u201cLong faux fur mane, smooth velboa face.\u201d<\/li>\n<\/ul>\n<ol start=\"4\">\n<li><strong>Detail placement<\/strong> Mark up your drawing with callouts:<\/li>\n<\/ol>\n<ul>\n<li>embroidery areas<\/li>\n<li>printed areas<\/li>\n<li>where the hang tag goes<\/li>\n<li>any sewn-in label placement<\/li>\n<\/ul>\n<ol start=\"5\">\n<li><strong>A measurement sheet<\/strong> This can be simple:<\/li>\n<\/ol>\n<ul>\n<li>overall height<\/li>\n<li>head width<\/li>\n<li>ear length<\/li>\n<li>tail length<\/li>\n<\/ul>\n<ol start=\"6\">\n<li><strong>Files<\/strong><\/li>\n<\/ol>\n<ul>\n<li>A high-res PNG\/PDF for reference<\/li>\n<li>Vector art (AI\/EPS\/SVG) if you have fine-line logos or complex printed patterns<\/li>\n<\/ul>\n<blockquote><p><strong>\u26a0\ufe0f Warning<\/strong>: Low-resolution artwork causes real production problems\u2014especially for printing and embroidery. If the design has fine lines or patterns, provide a high-res file (and vector art when possible).<\/p><\/blockquote>\n<h2 id=\"40f527f4-b2e8-495c-9524-70f5e306d217\" data-toc-id=\"40f527f4-b2e8-495c-9524-70f5e306d217\">Step 3: Choose materials that match the look and the use case<\/h2>\n<p>Material choices aren\u2019t just aesthetic\u2014they change cost, manufacturability, and how the plush holds up over time.<\/p>\n<h3 id=\"fb2a5fe0-ac86-4483-a0f5-6beb680fa399\" data-toc-id=\"fb2a5fe0-ac86-4483-a0f5-6beb680fa399\">Fabric: pick \u201cfeel\u201d first, then performance<\/h3>\n<p>Ask yourself:<\/p>\n<ul>\n<li>Should it feel smooth, fluffy, shaggy, or velvety?<\/li>\n<li>Does it need crisp details (short pile) or a fuzzy look (long pile)?<\/li>\n<li>Will it be hugged daily or displayed on a shelf?<\/li>\n<\/ul>\n<p>Shorter pile fabrics usually show embroidery and seams more cleanly. Longer pile fabrics can hide seams\u2014but they can also hide small details.<\/p>\n<h3 id=\"b81280c3-a18a-4f6f-b7f3-7601d546f87a\" data-toc-id=\"b81280c3-a18a-4f6f-b7f3-7601d546f87a\">Stuffing: decide squishy vs. structured<\/h3>\n<p>Two toys can look the same and still feel totally different.<\/p>\n<ul>\n<li><strong>Softer, squishier<\/strong> stuffing feels more \u201chuggable.\u201d<\/li>\n<li><strong>Firmer<\/strong> stuffing holds shape better (great for mascots and crisp silhouettes).<\/li>\n<\/ul>\n<h3 id=\"06c022f6-f6c5-42c5-9138-7a105a86ca20\" data-toc-id=\"06c022f6-f6c5-42c5-9138-7a105a86ca20\">Eyes and small parts: choose your risk level<\/h3>\n<p>Plastic eyes can look great\u2014but if the plush is intended for very young children, many makers switch to embroidered eyes to reduce choking risk.<\/p>\n<p>If you\u2019re designing for kids, skim the <a class=\"link\" href=\"https:\/\/www.cpsc.gov\/Business--Manufacturing\/Business-Education\/Toy-Safety\" target=\"_blank\" rel=\"nofollow noopener\">CPSC\u2019s toy safety business guidance<\/a> early so you understand the concepts that will affect your design (like small parts and age grading).<\/p>\n<h2 id=\"e49d7c80-afef-42ef-a385-d80c68725faa\" data-toc-id=\"e49d7c80-afef-42ef-a385-d80c68725faa\">Step 4: Make a plush toy prototype (DIY mockup or factory sample)<\/h2>\n<p>You\u2019ve got two practical ways to prototype:<\/p>\n<h3 id=\"50414163-ba1f-4e20-aef1-3e76dc15dd2e\" data-toc-id=\"50414163-ba1f-4e20-aef1-3e76dc15dd2e\">Option A: DIY \u201cshape test\u201d prototype<\/h3>\n<p>This doesn\u2019t need to be pretty.<\/p>\n<p>The goal is to test:<\/p>\n<ul>\n<li>proportions (is the head too big?)<\/li>\n<li>silhouette (does it read as the character?)<\/li>\n<li>key features (ears, tail, limbs)<\/li>\n<\/ul>\n<p>Even a rough muslin version can save you time later by catching shape problems early.<\/p>\n<h3 id=\"1217a06c-4d5a-4c4b-a805-ff7e73bf9550\" data-toc-id=\"1217a06c-4d5a-4c4b-a805-ff7e73bf9550\">Option B: Request a factory sample<\/h3>\n<p>If you\u2019re working with a manufacturer, the sample step is where your drawing turns into a physical plush.<\/p>\n<p>In general, sampling takes days to weeks depending on complexity, and revisions are common. For example, AokumaToy notes that <a class=\"link\" href=\"https:\/\/aokumatoy.com\/lead-time-for-plush-toys-from-sample-to-mass-production-timeline\/\" target=\"_blank\" rel=\"nofollow noopener\">two or three sample revision rounds are common<\/a> before final approval.<\/p>\n<h2 id=\"a15d4c5a-4f61-44bc-9b4f-b2b0db36d8e0\" data-toc-id=\"a15d4c5a-4f61-44bc-9b4f-b2b0db36d8e0\">Step 5: Iterate through sample revisions (and what to check)<\/h2>\n<p>Treat the sample like a checklist moment, not an emotional reveal.<\/p>\n<p>You\u2019re checking whether the plush matches your intent\u2014and whether it can be produced consistently.<\/p>\n<h3 id=\"a937c7fb-1e92-4b5a-9661-7aa039316bb8\" data-toc-id=\"a937c7fb-1e92-4b5a-9661-7aa039316bb8\">What to inspect on every sample<\/h3>\n<p><strong>1) Shape and proportions<\/strong><\/p>\n<ul>\n<li>Does it match the sketch from multiple angles?<\/li>\n<li>Are limbs positioned correctly?<\/li>\n<\/ul>\n<p><strong>2) Face and expression<\/strong><\/p>\n<ul>\n<li>Are embroidered features clean at the edges?<\/li>\n<li>Are printed features aligned and not distorted?<\/li>\n<\/ul>\n<p><strong>3) Seam quality<\/strong><\/p>\n<ul>\n<li>Look for loose threads and uneven stitching.<\/li>\n<li>Tug gently at seams (especially where limbs attach).<\/li>\n<\/ul>\n<p><strong>4) Stuffing and feel<\/strong><\/p>\n<ul>\n<li>Is it too stiff? Too floppy?<\/li>\n<li>Are there lumpy areas?<\/li>\n<\/ul>\n<p><strong>5) Consistency risk<\/strong> Ask: \u201cIf this were made 500 times, what could drift?\u201d<\/p>\n<p>That question helps you spot designs that look great as a one-off but are hard to mass-produce (for example: lots of tiny, sharply pointed limbs).<\/p>\n<p>When a sample is approved, manufacturers often treat it as the benchmark for production. Many factories call this final approved sample the <strong>pre-production sample (PPS)<\/strong>.<\/p>\n<h2 id=\"53fc317c-ee81-4c34-9fcb-9359ad9b110e\" data-toc-id=\"53fc317c-ee81-4c34-9fcb-9359ad9b110e\">Step 6: Prep for production (PPS, QC plan, packaging)<\/h2>\n<p>Once your sample is approved, you\u2019re not done\u2014you\u2019re finally ready for the part that scales.<\/p>\n<h3 id=\"766a6438-f293-49b8-97c0-ef7e3777809c\" data-toc-id=\"766a6438-f293-49b8-97c0-ef7e3777809c\">Confirm your PPS and the \u201cgold standard\u201d details<\/h3>\n<p>Write a short confirmation note that lists:<\/p>\n<ul>\n<li>approved size<\/li>\n<li>approved fabrics and colors<\/li>\n<li>approved embroidery\/printing files<\/li>\n<li>stuffing firmness<\/li>\n<li>any must-not-change details<\/li>\n<\/ul>\n<p>This reduces \u201cinterpretation drift\u201d between the sample and the bulk run.<\/p>\n<h3 id=\"bd164d6e-b747-4ad4-bc39-706f9f530fa7\" data-toc-id=\"bd164d6e-b747-4ad4-bc39-706f9f530fa7\">Think about quality control like a buyer<\/h3>\n<p>You don\u2019t need an engineering background to define basic QC expectations.<\/p>\n<p>Pick 5\u20138 checks that matter most, such as:<\/p>\n<ul>\n<li>seam strength at stress points<\/li>\n<li>symmetry (ears, eyes)<\/li>\n<li>embroidery edge cleanliness<\/li>\n<li>correct hang tag \/ label placement<\/li>\n<\/ul>\n<p>If you want a concrete example of how manufacturers break down the workflow, here\u2019s a helpful visual: the <a class=\"link\" href=\"https:\/\/www.stuffplush.com\/ru\/factory-tour\/\" target=\"_self\" rel=\"follow\">factory tour\u2019s nine-step production walkthrough<\/a>.<\/p>\n<h3 id=\"fa617915-1099-4832-985c-67f4c1e3e32c\" data-toc-id=\"fa617915-1099-4832-985c-67f4c1e3e32c\">Packaging and labeling basics<\/h3>\n<p>Decide early:<\/p>\n<ul>\n<li>individual polybag vs. custom box<\/li>\n<li>hang tags<\/li>\n<li>sewn-in labels<\/li>\n<li>inserts (care card, story card)<\/li>\n<\/ul>\n<h2 id=\"e7b9a33e-2c10-4fd6-a50e-56333a06134f\" data-toc-id=\"e7b9a33e-2c10-4fd6-a50e-56333a06134f\">Step 7: Production + shipping basics (timelines and terms)<\/h2>\n<p>Production time depends on complexity, quantity, and material sourcing.<\/p>\n<p>Some manufacturers publish example timelines to set expectations. For instance, this manufacturer overview notes <strong>7\u201314 days for sampling<\/strong> \u0438 <strong>40\u201345 days for production<\/strong> as an example lead time, along with what info is needed for a quote (size, quantity, design): see the section on <a class=\"link\" href=\"https:\/\/www.stuffplush.com\/ru\/stuffed-animals-manufacturer\/\" target=\"_self\" rel=\"follow\">sampling and lead times<\/a>.<\/p>\n<p>Shipping adds its own layer. You\u2019ll also hear basic shipping terms (like FOB, CIF, or EXW) when you move beyond tiny runs.<\/p>\n<p>If you\u2019re totally new to the quote-to-delivery flow, it helps to see a simple end-to-end diagram like a <a class=\"link\" href=\"https:\/\/www.stuffplush.com\/ru\/\" target=\"_self\" rel=\"follow\">quote \u2192 sample \u2192 production \u2192 delivery process overview<\/a> so you know where you are in the journey.<\/p>\n<h2 id=\"e1bff205-1d4c-4663-83b2-ed1595c5e512\" data-toc-id=\"e1bff205-1d4c-4663-83b2-ed1595c5e512\">A quick note on U.S. plush toy safety standards (plain-English)<\/h2>\n<p>If your plush is intended for children, safety isn\u2019t optional\u2014it affects materials, construction, labeling, and testing.<\/p>\n<p>At a high level:<\/p>\n<ul>\n<li>The U.S. toy safety standard <strong>ASTM F963<\/strong> is treated as mandatory for toys under CPSC regulations; Intertek summarizes this in its overview of <a class=\"link\" href=\"https:\/\/www.intertek.com\/toys-childrens-products\/us-astm-f963-for-toys\/\" target=\"_blank\" rel=\"nofollow noopener\">ASTM F963 as the U.S. mandatory toy safety standard<\/a>.<\/li>\n<li>You\u2019ll also see the <strong>CPSIA<\/strong> referenced alongside ASTM F963 in compliance discussions.<\/li>\n<\/ul>\n<p>This guide isn\u2019t legal advice, and requirements vary by age grade and product design\u2014but it\u2019s worth reading a practical summary like <a class=\"link\" href=\"https:\/\/www.qima.com\/consumer-products\/lab-testing\/stuff-toy-regulation-labeling-requirement\" target=\"_blank\" rel=\"nofollow noopener\">QIMA\u2019s overview of stuffed-toy testing and labeling requirements<\/a> so you understand why details like seam strength, small parts attachment, and labeling show up in manufacturing conversations.<\/p>\n<h2 id=\"5b86fbf6-b19c-499f-b8d7-270ae1d09c39\" data-toc-id=\"5b86fbf6-b19c-499f-b8d7-270ae1d09c39\">Next steps: a simple checklist you can copy<\/h2>\n<p>If you want to move from \u201cidea\u201d to \u201cprototype\u201d without chaos, do these in order:<\/p>\n<ol>\n<li>Write your one-sentence goal (huggable vs. display vs. durable promo).<\/li>\n<li>Pick your size (with units).<\/li>\n<li>Create a three-view drawing and label the details.<\/li>\n<li>Decide eyes (embroidered vs. plastic) and any add-ons.<\/li>\n<li>Build a mini tech pack (colors, materials notes, measurements, files).<\/li>\n<li>Request a plush toy prototype (sample) and review it like a QC checklist.<\/li>\n<li>Approve a final pre-production sample (PPS) before bulk production.<\/li>\n<\/ol>\n<p>If you\u2019d like, tell me what you\u2019re making (character, pet, mascot, etc.) and the target size, and I can turn it into a one-page mini tech pack outline you can hand to a plush toy manufacturer.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0423 \u0432\u0430\u0441 \u043f\u043e\u044f\u0432\u0438\u043b\u0430\u0441\u044c \u0438\u0434\u0435\u044f \u043f\u043b\u044e\u0448\u0435\u0432\u043e\u0433\u043e \u043f\u0435\u0440\u0441\u043e\u043d\u0430\u0436\u0430 (\u0438\u043b\u0438 \u0434\u043e\u043c\u0430\u0448\u043d\u0435\u0433\u043e \u043f\u0438\u0442\u043e\u043c\u0446\u0430, \u0442\u0430\u043b\u0438\u0441\u043c\u0430\u043d\u0430 \u0438\u043b\u0438 \u0432\u043d\u0443\u0442\u0440\u0435\u043d\u043d\u0435\u0439 \u0448\u0443\u0442\u043a\u0438), \u0438 \u0432\u044b \u0443\u0436\u0435 \u043f\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043b\u044f\u0435\u0442\u0435 \u0435\u0433\u043e \u043d\u0430 \u0441\u0442\u043e\u043b\u0435, \u043d\u0430 \u043a\u0440\u043e\u0432\u0430\u0442\u0438 \u0438\u043b\u0438 \u0432 \u0447\u044c\u0438\u0445-\u0442\u043e \u0440\u0443\u043a\u0430\u0445.<\/p>\n<p>\u0421\u043b\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u0437\u0430\u043a\u043b\u044e\u0447\u0430\u0435\u0442\u0441\u044f \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u0435\u0432\u0440\u0430\u0442\u0438\u0442\u044c \u044d\u0442\u0443 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\u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0443.<\/p>","protected":false},"author":7,"featured_media":4976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[212,458,459,460],"class_list":["post-4975","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","tag-custom-plush-toy","tag-plush-toy-manufacturer","tag-plush-toy-prototype","tag-plush-toy-safety-standards"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/posts\/4975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/comments?post=4975"}],"version-history":[{"count":0,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/posts\/4975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/media\/4976"}],"wp:attachment":[{"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/media?parent=4975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/categories?post=4975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stuffplush.com\/ru\/wp-json\/wp\/v2\/tags?post=4975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}