At the recently concluded 69th Autumn Fair in Birmingham, UK, stuffplush’s toy and gift team brought back exciting news: thanks to traffic generated by its independent website prior to the exhibition, the team successfully attracted a key local UK customer to visit the booth and reached an in-depth cooperation intention on site.

I. Overview of the Toy & Gift Independent Website

stuffplush’s toy and gift independent website was officially launched in October 2024. In March 2025, the team conducted a stage-by-stage review and optimization in collaboration with the Honggang team, and by June 6, 2025, the two sides had established a full hosting model.

In terms of website content and structure, the platform comprehensively presents the entire supply chain from raw materials to finished products, covering multiple toy categories such as plush toys, sound-and-light electronic toys, and pet toys. It also offers related gift items such as socks and cushions. To further enhance user experience and product visualization, a 3D sample display feature will also be introduced.

For product positioning, the team has fully leveraged stuffplush’s existing supply chain advantages while carefully analyzing the profiles and needs of target customers. The business focus has been clearly defined around toy categories, aiming to build a vertically segmented product portfolio. To date, the independent site has received 85 high-quality inquiries, each of which has been answered promptly, efficiently, and professionally.

II. The Order Acquisition Process

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To further expand into the European market, the team devoted full efforts to preparing for this Birmingham international exhibition. Before the event, they implemented a precise promotional plan on the independent website targeting key customer groups, optimized sample selection and display, and proactively reached out to potential clients via email and other channels to ensure booth exposure and meeting opportunities.

This UK customer first came across stuffplush’s products through the independent website before the show and developed a strong interest in the uniquely designed cushions featured online. The customer then proactively requested a quotation via email. stuffplush’s toy and gift team responded promptly with detailed pricing and product information. During the communication, the customer expressed their intention to visit stuffplush’s booth at the Birmingham Fair for further negotiations.

At the exhibition, both parties held an efficient and productive meeting. The customer, with many years of industry experience and rich channel resources and brand licensing background in the local market, spoke highly of stuffplush’s design concepts and product quality after a thorough understanding of the materials, craftsmanship, and services. The customer confirmed on-site an initial purchase intention for a 40-foot container of cushions.

At the same time, stuffplush’s toy and gift team also introduced the company’s My Little Pony digital product line, which sparked great interest from the customer. They proactively requested quotations and brand information, laying a solid foundation for further cooperation.

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This intended transaction not only demonstrates stuffplush’s strength in product innovation and brand collaboration but also highlights the powerful traffic-driving role of the independent website as an essential gateway for going global. By showcasing products and building initial trust online, and then reinforcing interaction and closing deals offline at exhibitions, the dual-track model of “online lead generation + offline conversion” is gradually becoming a new engine of growth for the company’s foreign trade business.

stuffplush will continue to strengthen and expand the role of its independent website as a bridge, connecting more global partners and creating a new chapter of future development together.