{"id":5061,"date":"2026-08-24T09:58:55","date_gmt":"2026-08-24T01:58:55","guid":{"rendered":"https:\/\/www.stuffplush.com\/?p=5061"},"modified":"2026-08-21T10:04:03","modified_gmt":"2026-08-21T02:04:03","slug":"private-label-plush-toys-guide","status":"publish","type":"post","link":"https:\/\/www.stuffplush.com\/de\/private-label-plush-toys-guide\/","title":{"rendered":"Private Label Plush Toys: A Brand Owner&#8217;s Guide"},"content":{"rendered":"<p>Private label plush toys let you launch a plush line under your own brand without owning a factory. You bring the character, the artwork, and the brand vision; a direct manufacturer handles pattern-making, materials, sampling, safety testing, and bulk production under your label. For DTC brands, Amazon sellers, subscription box operators, corporate merchandise teams, and specialty retailers, the private label route is the fastest realistic path from &#8220;I want a plush line&#8221; to &#8220;it&#8217;s on shelves.&#8221; This guide walks through how private label plush toys actually work, what they cost, and how to launch one without the rookie mistakes. Explore our <strong><a href=\"https:\/\/www.stuffplush.com\/de\/ausgestopfte-tiere\/\">ausgestopfte Tiere<\/a><\/strong> und <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-von-plusch-kissen\/\">Pl\u00fcsch-Kissen<\/a><\/strong> collections to see what a mature private label program looks like in production.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.stuffplush.com\/wp-content\/uploads\/2026\/08\/replace-with-private-cover.png\" alt=\"A factory designer sketching a private label plush character on a tablet at a workbench\" \/><\/p>\r\n<h2>What Are Private Label Plush Toys?<\/h2>\r\n<p>Private label plush toys are plush products manufactured by a factory but sold under the buyer&#8217;s brand. The factory produces them, the buyer puts their own logo, labels, hangtags, and packaging on them. No factory branding appears on the finished product. In practice, this means the factory operates as your silent production partner \u2014 your name on the tag, your design on the toy, your packaging on the shelf. The private label plush toys model is the most common launch path for new plush brands because it removes the capital cost of owning a production floor.<\/p>\r\n<p>The model works because most brands do not need to own a sewing floor. They need a reliable partner who can turn artwork into a finished, safety-tested plush at consistent quality. Private label plush toys collapse the distance between design and shelf, and they are how most recognizable plush brands \u2014 including the ones you see in Disney Stores, Target, and McDonalds promotions \u2014 actually operate.<\/p>\r\n<p>A useful distinction: <strong>private label is a business model<\/strong> (your brand on the factory&#8217;s production), while <strong>OEM and ODM are the manufacturing relationships<\/strong> under that model. You can run a private label plush toys program using OEM, ODM, or a mix of both.<\/p>\r\n<h2>Why Brands Choose Private Label Manufacturing<\/h2>\r\n<p>Five forces make private label plush toys the default launch path for new brands.<\/p>\r\n<ul>\r\n<li><strong>Lower capital risk.<\/strong> You do not buy sewing machines, lease a factory, or hire line workers. You commit only to a sample run and a bulk MOQ. The rest of the investment goes into design, marketing, and inventory you actually need. For most first-time brands, private label plush toys reduce the upfront capital required by 80\u201390% compared with building a captive production line.<\/li>\r\n<li><strong>Speed to market.<\/strong> A direct factory can move from approved artwork to first shipment in roughly 12\u201318 weeks. Building your own production line would take years.<\/li>\r\n<li><strong>Brand ownership.<\/strong> The character, the IP, the packaging, the customer relationship \u2014 all of it stays with you. The factory is invisible to the end buyer, which is the entire point of private label plush toys.<\/li>\r\n<li><strong>Scalability.<\/strong> When demand spikes, your private label partner scales production. When it dips, you are not stuck with idle capacity. The factory absorbs the operational risk; you absorb the market risk.<\/li>\r\n<li><strong>Compliance handled.<\/strong> Reputable private label plush toys manufacturers run ASTM, CPSIA, EN71, and CE testing in-house or through accredited labs. The compliance paperwork that would take a new brand months to figure out is already in their workflow.<\/li>\r\n<\/ul>\r\n<p>For new brands, the private label route also keeps focus where it should be: on the customer. The factory worries about stitching, filling, and safety data sheets; you worry about positioning, storytelling, and repeat purchase.<\/p>\r\n<h2>Private Label vs OEM vs ODM Plush Manufacturing<\/h2>\r\n<p>These three terms get used interchangeably online, which creates real confusion. The table below is how an experienced buyer actually thinks about them.<\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Model<\/th>\r\n<th>Who designs it<\/th>\r\n<th>Who owns the IP<\/th>\r\n<th>Best for<\/th>\r\n<th>Setup cost \/ time<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Private label (OEM)<\/strong><\/td>\r\n<td>You provide artwork, character, tech pack<\/td>\r\n<td>100% yours<\/td>\r\n<td>Original characters, licensed IP, flagship mascots<\/td>\r\n<td>Higher setup; longer sampling<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Private label (ODM)<\/strong><\/td>\r\n<td>Factory supplies base design; you customize colors, fabric, logo<\/td>\r\n<td>Usually shared or factory&#8217;s<\/td>\r\n<td>Fast launches, promo runs, logo customizations<\/td>\r\n<td>Lower setup; faster first sample<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Generic \/ white label<\/strong><\/td>\r\n<td>Factory design, your label only<\/td>\r\n<td>Factory&#8217;s<\/td>\r\n<td>Lowest-cost commodity SKUs<\/td>\r\n<td>Lowest setup, least exclusivity<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>The distinction matters when you brief a factory. If you walk in and say &#8220;I want private label,&#8221; the factory needs to know whether you are bringing a finished character (OEM plush toys) or asking them to propose one (ODM plush toys). For brands building a long-term character business, full OEM private label is almost always the right foundation.<\/p>\r\n<h2>The 6-Step Process From Idea to Bulk Delivery<\/h2>\r\n<p>A private label plush toy project follows a consistent path. Knowing the stages helps you brief the factory well and spot where timelines slip.<\/p>\r\n<h3>Step 1 \u2014 Brief and quote<\/h3>\r\n<p>You share the product category, target price, expected volume, and any reference imagery. A serious manufacturer responds within 24 hours with a feasibility note, fabric suggestions, and a ballpark MOQ. Vague briefs get vague quotes; precise briefs get accurate ones. For private label plush toys, the brief is the single most important document in the entire project \u2014 it sets the ceiling for everything that follows.<\/p>\r\n<h3>Step 2 \u2014 Artwork to pattern<\/h3>\r\n<p>You submit finished design files (front \/ side \/ back views, Pantone colors, dimensions). The factory&#8217;s pattern team turns 2D art into a 3D sewing pattern and flags any construction issues \u2014 a character that looks great on paper but collapses into a beanbag in plush.<\/p>\r\n<h3>Step 3 \u2014 Pre-production sample<\/h3>\r\n<p>The factory sews a physical sample from the actual fabric and filling. This is the cheapest insurance in the entire project: 7\u201315 days and a few hundred dollars can save you from a five-figure bulk mistake. One or two revision rounds is normal.<\/p>\r\n<h3>Step 4 \u2014 Sample sign-off and gold sample<\/h3>\r\n<p>Once you approve a sample, the factory freezes it as the &#8220;gold sample&#8221; \u2014 the reference standard for the entire bulk run. Every production unit is measured against it for proportion, color, and stitching.<\/p>\r\n<h3>Step 5 \u2014 Bulk production<\/h3>\r\n<p>Production starts after a deposit (commonly 30%) and runs 30\u201345 days for most projects. Weekly progress photos and an in-line QC report keep you informed without flying to the factory.<\/p>\r\n<h3>Step 6 \u2014 Final inspection and shipment<\/h3>\r\n<p>A pre-shipment inspection (commonly AQL 2.5) checks a random sample of finished units before the container leaves. Approved goods ship FOB, CIF, or DDP depending on your logistics preference.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.stuffplush.com\/wp-content\/uploads\/2026\/08\/replace-with-private-process.png\" alt=\"A private label plush production line with finished character samples and QC tags\" \/><\/p>\r\n<h2>What to Prepare Before Contacting a Manufacturer<\/h2>\r\n<p>A clear brief compresses the entire timeline. Before you write the first email, gather the following.<\/p>\r\n<ul>\r\n<li><strong>Product concept<\/strong> \u2014 sketch, reference image, mood board, or written character description<\/li>\r\n<li><strong>Target size and quantity<\/strong> \u2014 small keychain (5\u201310 cm) or hero bear (50\u2013100 cm); 500 pieces or 50,000<\/li>\r\n<li><strong>Preferred materials<\/strong> \u2014 short-pile velboa for sharp detail, minky for plusher feel, recycled fiber for sustainability positioning<\/li>\r\n<li><strong>Branding requirements<\/strong> \u2014 woven label, hangtag, embroidered logo, printed tush tag, custom packaging<\/li>\r\n<li><strong>Target market and safety standard<\/strong> \u2014 ASTM F963 + CPSIA for the US, EN71 for the EU, AS\/NZS 8124 for Australia<\/li>\r\n<li><strong>Delivery timeline<\/strong> \u2014 launch date, seasonal window, or replenishment cadence<\/li>\r\n<\/ul>\r\n<p>A reliable factory reviews your brief and flags any red flag within 48 hours \u2014 material mismatch, impossible construction, or safety gap for the target age group. That early feedback is the sign of a partner, not a vendor, and it is the cheapest insurance you can buy before committing to a private label plush toys run.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.stuffplush.com\/wp-content\/uploads\/2026\/08\/replace-with-private-packaging.png\" alt=\"A flat-lay of private label plush packaging samples: branded boxes, hangtags, and woven labels\" \/><\/p>\r\n<h2>MOQ, Pricing, and Lead Times for Private Label Plush<\/h2>\r\n<p>Numbers vary with design complexity, but the ranges below are realistic for a new private label program.<\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Factor<\/th>\r\n<th>Typical range<\/th>\r\n<th>What shifts it<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>MOQ<\/strong><\/td>\r\n<td>500\u20131,000 pieces per design<\/td>\r\n<td>Smaller for simple shapes, larger for complex characters or new tooling. A private label manufacturer will confirm the exact plush toy MOQ after reviewing your artwork and material spec.<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Unit cost (FOB China)<\/strong><\/td>\r\n<td>$2.50\u2013$8.00 for a 15\u201325 cm character<\/td>\r\n<td>Fabric, filling, embroidery detail, accessories, packaging<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Probenahme<\/strong><\/td>\r\n<td>$50\u2013$300 per sample round; 1\u20133 rounds typical<\/td>\r\n<td>Complexity and number of revision cycles<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Bulk lead time<\/strong><\/td>\r\n<td>30\u201345 days after sample approval<\/td>\r\n<td>Order size, factory capacity, seasonal queue<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Safety testing<\/strong><\/td>\r\n<td>$300\u2013$1,200 per test report<\/td>\r\n<td>Number of standards, lab, product complexity<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Total project (brief to first shipment)<\/strong><\/td>\r\n<td>12\u201318 weeks for a new character<\/td>\r\n<td>Sampling rounds, testing parallelization, sea vs. air freight<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>For a small character with one color and minimal embroidery, the lower end of these ranges is realistic. For a detailed licensed mascot with accessories, sound modules, and custom packaging, budget toward the upper end \u2014 and add 2\u20134 weeks for safety testing. Build a 4-month runway from kickoff to launch for first-time private label plush toys projects. Reorders without design changes are much faster: typically 6\u20138 weeks from PO to delivery.<\/p>\r\n<h2>Materials, Customization, and Branding Options<\/h2>\r\n<p>Material choice drives how the toy looks, how it feels, and how it passes safety testing. The table below maps the most common options.<\/p>\r\n<table>\r\n<thead>\r\n<tr>\r\n<th>Material<\/th>\r\n<th>Look and feel<\/th>\r\n<th>Best for<\/th>\r\n<th>Cost impact<\/th>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><strong>Short-pile velboa<\/strong><\/td>\r\n<td>Smooth, holds fine detail<\/td>\r\n<td>Character plush, licensed IP<\/td>\r\n<td>Niedrig<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Minky<\/strong><\/td>\r\n<td>Plush, ultra-soft, slightly shaggy<\/td>\r\n<td>Baby plush, comfort toys<\/td>\r\n<td>Mittel<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Long-pile faux fur<\/strong><\/td>\r\n<td>Premium, realistic texture<\/td>\r\n<td>Designer bears, collector plush<\/td>\r\n<td>Medium-high<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Recycled polyester<\/strong><\/td>\r\n<td>Eco positioning, soft<\/td>\r\n<td>Sustainability-led brands<\/td>\r\n<td>Mittel<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><strong>Organic cotton<\/strong><\/td>\r\n<td>Natural, hypoallergenic<\/td>\r\n<td>Baby, premium gift<\/td>\r\n<td>Hoch<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>Filling is typically PP cotton (polyester fiber) for softness and shape retention, sometimes combined with plastic pellets for weight and grounding feel. For weighted plush toys for anxiety and sleep, glass beads or steel pellets deliver the deep-pressure feel without clumping.<\/p>\r\n<p>Branding options multiply once the toy is approved. Woven labels, embroidered logos, printed tush tags, custom hangtags, header cards, polybags, display boxes, and shipper cartons all carry your brand. A private label partner will quote each add-on separately, so build your packaging budget line by line rather than as a single number. Skipping branded packaging is the most common shortcut new brands take \u2014 and the one that most often forces a rebrand within eighteen months.<\/p>\r\n<p><img decoding=\"async\" src=\"https:\/\/www.stuffplush.com\/wp-content\/uploads\/2026\/08\/replace-with-private-branding.png\" alt=\"Assorted private label plush branding samples with woven labels, hangtags, and packaging\" \/><\/p>\r\n<h2>Safety, Compliance, and IP Protection<\/h2>\r\n<p>Three things can derail a private label program, and all three are preventable.<\/p>\r\n<p><strong>Safety.<\/strong> Plush sold to children is regulated. In the US, the relevant standards are ASTM F963 and CPSIA, with a Children&#8217;s Product Certificate (CPC) issued by the manufacturer. In the EU, EN71 Parts 1\u20133 are mandatory, and CE marking is required. For Australia and New Zealand, AS\/NZS 8124 applies. For electronic or sound-module plush, IEC 62115 adds another layer. The set of plush toy safety certifications your product needs is set by your target market, not by the factory, so confirm the list in writing before sampling. A factory that already exports to your target market will have these reports in their standard package.<\/p>\r\n<p><strong>Compliance documentation.<\/strong> Customs brokers, Amazon Seller Central, and large retail buyers all ask for test reports. Ask the factory which labs they use (SGS, Intertek, Bureau Veritas are the most widely accepted) and request the full report set before shipment, not after. A factory that runs private label plush toys for multiple international clients will already have a compliance folder template you can adapt.<\/p>\r\n<p><strong>IP protection.<\/strong> Original characters are valuable. Before sharing artwork, sign a mutual NDA, confirm the factory does not run competing client designs on the same line, and agree in writing that all patterns and files are returned or destroyed at project end. Factories that have passed a Disney FAMA audit or similar brand audit already operate under stricter IP protocols than uncertified shops.<\/p>\r\n<h2>Common Mistakes to Avoid When Launching a Private Label Plush Brand<\/h2>\r\n<p>Most private label programs do not fail at the factory. They fail at the brief.<\/p>\r\n<ul>\r\n<li><strong>Vague character art.<\/strong> Hand-drawn sketches are a starting point, not a brief. Convert the sketch to a tech pack with three views, dimensions, and Pantone colors before requesting a sample.<\/li>\r\n<li><strong>Chasing the lowest unit price.<\/strong> The cheapest quote often excludes testing, packaging, or QC. Compare like-for-like quotes that include the full delivered cost.<\/li>\r\n<li><strong>Skipping the gold sample sign-off.<\/strong> Verbal approval is not approval. Freeze the gold sample in writing and photograph it. The bulk run is measured against that photo.<\/li>\r\n<li><strong>Ignoring age grading.<\/strong> A toy that looks fine for a 5-year-old may fail safety for an 18-month-old. State the target age range in the brief and ask the factory to confirm compliance.<\/li>\r\n<li><strong>Underestimating packaging lead time.<\/strong> Custom boxes, printed polybags, and header cards often take 2\u20133 weeks on their own. Order packaging in parallel with bulk production, not after.<\/li>\r\n<li><strong>No reorder plan.<\/strong> The first run validates the product. Build the second PO into your cash-flow forecast from day one so you do not run out of stock at the moment demand peaks.<\/li>\r\n<\/ul>\r\n<h2>Why Choose a Direct Factory Partner for Private Label Plush<\/h2>\r\n<p>A direct factory partner \u2014 not a trading company \u2014 gives you three things intermediaries cannot. First, clearer answers on technical questions because the people sewing the toy are the people answering your email. Second, tighter QC, because there is no third-party factory between you and the line. Third, better unit economics, because you are not paying a middleman margin. For private label plush toys, those three differences compound across every shipment, every season, and every reorder.<\/p>\r\n<p>StuffPlush is a custom plush toy manufacturer with 15+ years of OEM and ODM experience, running in-house pattern-making, embroidery, sewing, stuffing, and assembly. The factory serves global brands including Disney, Target, McDonalds, and Primark, and builds every order to ASTM, CPSIA, EN71, and CE standards using non-toxic, hypoallergenic materials. For brands planning private label plush toys, the difference between a trading company and a direct factory shows up in the first sample \u2014 and in every shipment that follows. Learn more <strong><a href=\"https:\/\/www.stuffplush.com\/de\/uber-uns\/\">about StuffPlush<\/a><\/strong> and review our OEM and ODM capabilities through the <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-sprechender-pluschtiere\/\">Hersteller sprechender Pl\u00fcschtiere<\/a><\/strong> und <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-von-pluschspielzeug-fur-den-urlaub\/\">Hersteller von Pl\u00fcschspielzeug f\u00fcr den Urlaub<\/a><\/strong> pages to see the range of private label programs we run.<\/p>\r\n<h2>H\u00e4ufig gestellte Fragen<\/h2>\r\n<p><strong>What is the MOQ for private label plush toys?<\/strong> Most private label plush programs start at 500\u20131,000 pieces per design, but the final MOQ depends on product complexity, materials, and packaging. A simple keychain runs lower; a detailed character with embroidery and accessories runs higher. Confirm MOQ before sharing artwork.<\/p>\r\n<p><strong>Can I add my own logo and packaging to private label plush toys?<\/strong> Yes. Private label programs routinely include woven labels, embroidered logos, printed tush tags, custom hangtags, branded polybags, and full custom packaging. A direct factory quotes each add-on so you can scale the brand presentation to your budget.<\/p>\r\n<p><strong>Is private label faster than fully custom plush toy development?<\/strong> Private label is faster when the product is based on an existing factory style with light customization. For original characters, sampling still takes 7\u201315 days per round, and full development from brief to first shipment is typically 12\u201318 weeks.<\/p>\r\n<p><strong>How do I protect my character design and IP during manufacturing?<\/strong> Sign a mutual NDA before sharing artwork, confirm the factory separates client projects on the production floor, and agree in writing that all patterns and files are returned or destroyed at project end. Factories that have passed a Disney FAMA audit or similar brand audit already operate under stricter IP controls.<\/p>\r\n<p><strong>What safety certifications do private label plush toys need?<\/strong> Required certifications depend on your target market: ASTM F963 and CPSIA (with a CPC) for the United States, EN71 and CE for the European Union, UKCA and EN71 for the United Kingdom, and AS\/NZS 8124 for Australia and New Zealand. Electronic plush needs IEC 62115 in addition.<\/p>\r\n<p><strong>How long does the full private label development process take?<\/strong> For a standard new character, plan 12\u201318 weeks from brief to first shipment: 3\u20135 days for design alignment, 3\u20135 days for material confirmation, 7\u201315 days for sampling, 5\u201314 days for revisions, 10\u201314 days for safety testing (often run in parallel), 25\u201335 days for bulk production, and 3\u20135 days for packaging and final QC. Reorders without design changes drop to 6\u20138 weeks.<\/p>\r\n<h2>Schlussfolgerung<\/h2>\r\n<p>Private label plush toys are how modern brands launch a plush line without taking on factory risk. By choosing the right model (OEM for original characters, ODM for fast launches), preparing a precise brief, signing off on a gold sample, and partnering with a direct factory that already meets your target market&#8217;s safety standards, you can move from idea to shelf in roughly four months. The brands that win with private label plush toys are the ones that treat the factory as a long-term partner rather than a one-off vendor. Start by reviewing our <strong><a href=\"https:\/\/www.stuffplush.com\/de\/ausgestopfte-tiere\/\">ausgestopfte Tiere<\/a><\/strong> und <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-von-plusch-kissen\/\">Pl\u00fcsch-Kissen<\/a><\/strong> collections, then explore <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-von-pluschspielzeug-fur-den-urlaub\/\">Pl\u00fcschspielzeug f\u00fcr den Urlaub<\/a><\/strong> und <strong><a href=\"https:\/\/www.stuffplush.com\/de\/hersteller-von-plusch-schlusselanhangern\/\">Pl\u00fcsch-Schl\u00fcsselanh\u00e4nger<\/a><\/strong> to see how a mature private label plush toys program runs at scale \u2014 and reach out for a tailored quote when you are ready to brief your own.<\/p>","protected":false},"excerpt":{"rendered":"<p>Launch your own plush line with confidence: OEM vs ODM, MOQ, materials, safety, and choosing a direct factory.<\/p>","protected":false},"author":7,"featured_media":5049,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[35,36],"tags":[529],"class_list":["post-5061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-industry-news","tag-private-label-plush-toys"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/posts\/5061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/comments?post=5061"}],"version-history":[{"count":0,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/posts\/5061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/media\/5049"}],"wp:attachment":[{"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/media?parent=5061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/categories?post=5061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.stuffplush.com\/de\/wp-json\/wp\/v2\/tags?post=5061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}